Gordon Ramsay has selected a female Swedish designer as a supplier to three of his restaurants; his recently opened restaurant in LA , as well as his restaurant in NY and in Versaille, of which the interior was designed by David Collins Studio.

Mimmi Smart's company Skogsberg & Smart combines elegant, unique design in combination with high quality production. After setting up and selling her media company, Smart set up the customized decoration company together with Magnus Skogsberg two years ago.
Articles in The New York Times, Elle Decoration and Residence are raving about the design duo. A lot of attention is being directed to their Hurricane lamps.

Apart from Ramsay, also the uber-chic department stores of Bergdorf Goodman and Takashimaya in New York have placed substantial orders with the duo.


The next challenge is finding an online distribution channel, that takes into account transport of the fragile and large decoration pieces.