The US version of the fashion magazine Marie Claire, announced last week that it has joined forces with Style Network to produce the new tv series: "Running in Heels" which tells all about the inner workings of the magazine. The premiere will be in March 2009.According to an article in the Advertising Magazine, Susan Plagemann of Marie Claire, said "the marketing opportunities for her magazine through TV shows are priceless. It can get your name out there in a depth and breadth that is tremendous. And that brand recognition can come in the form of greater online traffic, subscribers and greater ad sales. It shows its success in every one of those facets". Thus it is said, that TV or online-video presence is becoming a necessary part of a fashion magazine's business model.