The newspaper of today will be the glossy of tomorrow. This is the conclusion of the  'Where News?' report, published this week by the IFRA, a worldwide research and service organisation.  The report is an attempt at gazing beyond the crystal ball into the future of the newspaper industry.

The conlusion is based on two developments, the IFRA reports. Automation will open up the possibility of printing newspapers almost "at the push of a button" and make it economically viable to produce very short print runs for specific target groups.  In addition, high quality glossy paper becomes cheaper and therefore become within financial reach for daily news.

For women readers this may be an idea to be welcomed. Thenextwomen as a glossy, sounds good.