Start of the G23
G23 is the new women’s unit of the Omnicom group devoted solely to marketing to women. Janet Riccio, Executive Vice President at the Omnicom Group, came up with the formula and team. Advisor to G23 is CEO Susan Smith Ellis of Product Red, the aids fighting initiative founded by Bono and Bobby Schriver. Linda Scott, expert on women's studies and editor of Advertising and Society review, and Fara Warner, contributing editor to Fast Company and author of ‘The Smart Purse’ are also advisers.
In the last couple of months, smaller marketing agencies solely dedicated to women have started to spring up, Sisteract.tv in The Netherlands, of which co-founder Marianne van Leeuwen is nextwomen tippr, for example.
But G23 is the first new group started by an major agency.
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