Women on their Way, a project of a US hotel chain, recognised back in 1995 there was a market in targeting female travellers and started catering for their needs. Now the program, which became known for creating women-friendly hotel rooms, has just relaunched.

The new women on their Way program offers Working Mom discounts and weekend 'Girlfriends Getaway' packages.

A new item on their website is a column of Jane Air; a weekly piece written by travel journalist Laura Powell. She offers career woman advice and gives tips and suggestions when travelling.

It makes sense to start thinking more about women's travel needs. Indeed women plan and book 80 % of travel, according to Betsy O'Rourke, Marketing and Communications Director for Wyndham Worldwide.


Apart from more full length mirrors, kettles an skirt hangers in hotel rooms, other concepts are on their way, such as women only hotels, travel tips for women and - hopefully- something that replaces the dreadful -men only- bars in most hotels.